Shaun is a true entrepreneur having founded, managed and sold two popular clothing brands – Instinct in the 80’s and Solitude in the 90’s. He is a former World Surfing Champion, has been described as one of the greatest surfers of all time (Surfing Magazine 2004), and one of the most influential surfers of the century (Surfer Magazine 1999). He is recognized as one of the founders of the $16 billion surfing industry and the $40 million dollar pro surfing tour.

He is the author of Surfer’s Code and the recent #1 Amazon best seller The Code -The Power of "I Will”. 
He is a Business Finance graduate from the University of Natal and has a Master of Science in Leadership from Northeastern University in Boston. He is an inductee in the US, Jewish and South African Sports Halls of Fame. He is a board member and ambassador for Surfrider Foundation and the Santa Barbara Boys & Girls Club. He lives in Santa Barbara, California with his wife Carla and nine year old son Luke and still finds time to chase the perfect wave.

Shaun has spoken all over the world and has shared the stage with well-known personalities including Sir Richard Branson and Malcolm Gladwell, and inspired corporations like General Motors, Cisco, Price Waterhouse and The Gap. His mission is to create a positive wave of purpose around the vehicle to activate positive decision making.